Agency Financial Health Scorecard

Free Diagnostic

Enter your real numbers. See what they actually mean.

Input your agency's key metrics. Get an instant benchmark against healthy, profitable agencies — and finally know where you stand.

Book your discovery call  →

For creative and marketing agencies doing $500K–$10M.

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Saavo Scorecard — Form

This is a diagnostic based on what your numbers actually are — not a quiz about what you know. Enter your real figures and we'll calculate exactly where your agency stands, what the gaps are costing you, and what to fix first.

All fields are optional. Skip anything you don't have handy — you'll still get a meaningful diagnostic. The more you fill in, the more specific your results.

1
Revenue & Agency Size
The foundation every other metric is built from
Annual Gross Revenue (optional)
Total revenue before subtracting any pass-through costs
$
Annual Net Revenue (optional)
Gross revenue minus pass-through costs — contractor fees, media spend, resold costs. Your true agency size and the basis for all ratios.
$
Total Staff Including Owners (optional)
Full-time equivalents — count part-time proportionally
2
Payroll & Overhead
The two biggest cost drivers — and what determines your profit ceiling
Total Annual Unburdened Payroll (optional)
All salaries combined including owner — before benefits, payroll taxes, or other burden costs
$
Monthly Overhead Excluding Payroll (optional)
Fixed monthly costs not including any salaries — rent, software, insurance, equipment, professional fees
$
3
Pricing & Rate Efficiency
The gap between what you charge and what you actually earn
Average Billable Hourly Rate (optional)
Rate you charge clients per hour — blended average across team and service lines
$
Effective Hourly Rate (optional)
What you actually earn per hour after scope creep, non-billable time, and write-offs. Calculated as: Net Revenue ÷ Total Hours Worked
$
4
Profitability & Compensation
What your agency keeps — and whether key people are paid appropriately
Net Profit Margin % (optional)
Net profit as a % of net revenue, after all expenses including owner salary
%
Your Annual Owner Salary (optional)
What you actually pay yourself — separate from profit distributions
$
Highest-Paid Employee Annual Salary (optional, excluding owner)
Your single highest-paid team member. Enter 0 or skip if you have no employees.
$
5
Cash Flow & Utilization
Operational health and how efficiently your team's time is deployed
Current Billable Utilization Rate (optional)
What % of your team's available hours are spent on billable client work
%
Months of Cash on Hand (optional)
How many months of operating expenses your current cash reserves cover
mo
Largest Client as % of Total Revenue (optional)
Your single biggest client's revenue divided by your total revenue
%
Fill in as many fields as you can — all are optional
Your Agency Financial Health Score
--
/100
🔎
A note on benchmarks. The ranges below are starting points, not verdicts. What healthy looks like for your agency depends on your full financial picture — payroll structure, overhead mix, service model, and growth stage all interact with each other. These results are designed to surface the right questions, not replace a real conversation about your numbers.
What your numbers are telling you
Ready to go deeper?
Let's talk about what your numbers mean
for your agency.
Book a 30-minute discovery call with Saavo. We'll walk through your scorecard results, identify the highest-leverage opportunities, and tell you honestly whether we're the right fit to fix them.
No pitch. No pressure. Just an honest conversation about your agency's financial health.

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